October 26, 2010

Eclipse Closes Its Box Office Run at $300,531,751 Domestic Market

According to Box Office Mojo, Eclipse has finally ended its run in theaters with a total of $300,531,751 in the domestic market. International sales still continue, and there are some countries where it has not even opened yet!

Eclipse was the first women-driven film to hit the elusive 300K mark since Titanic back in 1997. It’s a mark that very few films ever hit, let alone a film that is predominantly driven by female dollars.

The $300,531,751 will easily put Eclipse into the top 10 films of the year, and in all likelihood it will stay in the top five.  right now it is in fourth position behind Toy Story 3, Alice in Wonderland, and Iron Man 2. The only film that opens between now and the end of the year that is likely to overtake the Eclipse tally is the first part of Harry Potter and the Deathly Hallows.

The summer release was an interesting experiment since the other films opened at Thanksgiving time.  Eclipse certainly benefited by a summer of lackluster films that had lots of PR, but in the end didn’t live up to the hype. In short it lucked out by not having lots of competing films. Rather than see a movie that got panned, people went back and saw Eclipse again. Granted, folks tended to see it more than once anyway, but the movie choices or lack thereof this summer certainly helped.

To summarize the previous films box office totals:

Twilight: number 7 film of the year in 2008    $192,769,854

New Moon: number 4 film of the year in 2009 $296,623,634

One day release of back-to-back Twilight and New Moon: number 131 of the year $2,385,237

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